hi, In my point of view adword ppc is a interesting game. Its not tuf. I play it very well. Pls tell me your view? Its a hard work for you or you also play it like a game?
the competition on adwords is what makes it so tough in some cases. i have found better ROI from yahoo. but the traffic is only a quarter of googles traffic.
Adwords is less a game and more a tool, in my opinion. Billions of dollars flow through the web each day, and Adwords is my way of stretching out my hands to grab a piece. It's difficult and costly in the beginning, but once you develop strategies which work, it all becomes very exciting.
Sure, it's kind of like an expensive game. But it is tough. Google doesn't want anyone to think they've got AdWords completely figured out. And just when you do, they change things on you.