I have been doing a PPC campaign for a product for last 3 months. I had a PPC landing page but without a lead form. Now I have a new domain with a lead form in the home page. I am using this as the PPC landing page for the last 3 days. But suddenly the clicks have gone down. Earlier I was getting around 100 clicks daily. But last 3 to 4 days only 20 to 25 clicks daily. Can anybody help me with this please?
What is your CRT? If your CRT is down, then your position will be down too. You should compare the impressions & CTR. If the impressions are same, then your CTR must be down. Maybe you should rewrite your ad, and locate the related webpage of your product.