PPC Formulas & Tips

Discussion in 'Pay Per Click Advertising' started by alexis.edwin, Apr 10, 2008.

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  1. #1
    Hi

    any one know the PPC formulas and tips how to go ahead in PPC ( google )

    what are the basic thing to keep in mind in PPC

    how can we get maximum ROI

    regards

    Alexis
     
    alexis.edwin, Apr 10, 2008 IP
  2. bart_w

    bart_w Peon

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    #2
    Hi,
    check my signature(blog),
    You can find a lot of info,
    Good Day.
     
    bart_w, Apr 10, 2008 IP
  3. Marcel the Paladin

    Marcel the Paladin Peon

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    #3
    Alexis,

    I'm working on setting up case studies of actionable results and I'd love your feedback on the recommendations below.

    Here's the 20 minute Google set-up:

    1. Set a weekly budget & daily limit
    2. Day Part (e.g M-F 8 am - 5 pm)
    3. Pick 1 to 3 geographic locations to test your ads (e.g. Los Angeles)
    4. Pick 20 keywords to start
    2. Start with a cost-per-click limit of $2 adjust to average
    5. Use your own website text for your ad (run 2 ads)
    6. Use free tools like iSpionage to see how your ads are perform in your market
    7. Once you have the basics - test, test, test
    8. Most important to remember - results from AdWords are a benchmark

    Again, please let me know if this helps.

    Marcel
     
    Marcel the Paladin, Apr 10, 2008 IP