Does it make sense to use PPC for a low priced product ($10)? I mean, to send the traffic directly to a salesletter. Or can just I drop that thought? But I get also commission for backend sale, which is about $40 or $50, and it seems that many buy that. So far I have earned over $100 out of about 150 visitors.
yes.. what you need to do is to pick the keywords with very selected bidding to reach the targeted ROI..
Damn, it's harder that I thought! I mean, I didnt expect it was EASY, but I just flushed down $30 down the adwords toilet!
lol what keywords did you use... obviously not specific enough, when your going for a high ROI you need to make sure only the people REALLY interested are actually seeing your adwords, not just joe shmoe that might click it by accident, also bid low, you'll still get shown just not as often
Correct... for a low cost, low margin product you need your ads very targetted. If you use a contextual network like Adwords then make sure your keywords are very specific to your product. What you want are clicks from users looking to buy your product. There are other networks out there that offer PPC or even fixed priced advertising which can be a LOT cheaper than a contextual (bid war) network like Adwords but the traffic would be less targetted. If I were you I would try a combination of different networks, measure your ROI and then pump your advertising budget into the one that worked best. Even use a couple of networks so you dont put all your eggs in the same basket. At the end of the day its about ROI so as long as you measure your advertisinf effort and make decisions based on those results you shoud be fine.
Yes, I bid low, and try to find "buying" keywords, but I have researched thousands of keywords and although found very few that are cheap enough (max. $0,10) and get some impressions. I get about 3 to 5 clicks a day, that is outright ridiculous, and I have put so much work into it.
Avoid broad, generic words (computer, printer, etc.) Go for specific brand names (Sony Vaio PCG-FRV31, Canon Pixma, etc.) Pray that Google won't stop you for using trademarked names.