PPC Exact Match

Discussion in 'Google AdWords' started by finx, Oct 12, 2010.

  1. #1
    Maybe this is a newb question but hopefully someone can help me out. I'er searched and read google adwords help section but I need some clarifications on something.

    If i sold used books and I wanted to do a phrase match for: used books

    Would my ad pop up when somebody enteerd:

    used books = ad pops up
    used big books = ad pops up
    used widgets = ads DO NOT pop up
    books used = ?????

    Does it matter in what order the exact match is?

    books used = ?????

    What about plural?

    used book = ????
     
    Last edited: Oct 12, 2010
    finx, Oct 12, 2010 IP
  2. magda

    magda Notable Member

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    #2
    With "used books" set to phrase match -

    used books = ad pops up - Yes
    used big books = ad pops up - No, would for big used books
    used widgets = ads DO NOT pop up - No, they don't.
    books used = ????? - No

    Does it matter in what order the exact match is? Yes - for phrase match and exact match, the order matters.

    books used = ?????

    What about plural?

    used book = ???? - if you had this as your phrase match, your ad can be triggered by used books

    In essence, a phrase match can have things at the beginning or end.
     
    magda, Oct 12, 2010 IP
  3. fong47

    fong47 Peon

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    #3
    Why don't you just use Exact match so the person has to type in the exact word for your ad to shows up.
     
    fong47, Oct 12, 2010 IP
  4. Aleks

    Aleks Member

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    #4
    if you use used books as an exact match - [used books], your ad will ONLY pop up for search query as - used books, and nothing else.
     
    Aleks, Oct 18, 2010 IP