Why are people saying online advertising improves SEO? State your sources please - I personally believe it has NO effect on SEO - they are in no way connected, you are implying search engines monitor every single websites traffic amount and adjust their search engine position in accordance to that???
PPC will definitely increase your serps and get you more traffic because you will get links back to your site, especially if you use the content network....
PPC will not effect on seo.but you need to pay for every click whether you will get business or not.so i prefer seo is best.
PPC is an Internet marketing formula. PPC programs the online advertisers will pay Internet Publishers the agreed upon PPC rate when an ad is click on, regardless if a sale is made or not. If you put all of your best keywords into your PPC campaign then you stand a better chance of being seen by a lot of people.
The only way it would help you would be if the people driven to your site via ppc then went and linked to you through a blog post or forum or similar.