PPC Cost On New Accounts

Discussion in 'Google AdWords' started by tdd1984, Mar 25, 2008.

  1. #1
    I'll be honest guys I'm spending out a shit load of money well enough anyways and my clicks are extremely high and I'm using long tail keywords. Which my account is only one month old I have one campaign performing at 7-8 percent CTR, but still high clicks I'm wondering if I should just let that 7-8 percent campaign run for the time being because it a bunch of long tails and cheaper clicks then as my adwords history builds start pulling the other campaigns in?

    I have 3 campaigns which are all going to the same landing page they just have tightly adgroups in each campaign and I did that to keep things more organized, but my clicks are just so high what would your guys recommendations be?

    I mean do I need to have my account run for a solid 3-4 months before click cost dramatically go down?
     
    tdd1984, Mar 25, 2008 IP
  2. TakeFive

    TakeFive Peon

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    #2
    Hi!

    First, it looks you are in a very competitive market.
    Can you tell what is the average cost per click?

    Second, can you see what is your best campaign out of the 3 who go to the same landing page?
     
    TakeFive, Mar 26, 2008 IP
  3. tdd1984

    tdd1984 Well-Known Member

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    #3
    my avg. cpc is around 2.40-2.90 sky high prices, but I was told from a super affiliate that I can trust he said that generally on new accounts your paying 60 percent higher then on top of that you could be paying higher just for having new keywords in there he said I could be paying around 100 percent higher then average.

    All the campaigns are performing well and I'm sure there optimized pretty good and I'm using very well converting keywords its just my click cost is extremely high.
     
    tdd1984, Mar 26, 2008 IP
  4. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #4
    No one could answer that question with any degree of certainty without actually looking at your account.
     
    GuyFromChicago, Mar 26, 2008 IP
  5. sultanofseo

    sultanofseo Notable Member

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    #5
    usually your bid cost starts going down staring 3-4 weeks of starting a new account. i have seen it with my own account and my brother's account. my brother's adwords account bid cost lowered to 1/3 and started going down within a month. if you are running your campaign for a month already, you should see some lowered bid cost based on your CTR. looks like not all the niches are treated the same and there might be other factors google considers
     
    sultanofseo, Mar 26, 2008 IP
  6. Torit

    Torit Peon

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    #6
    From my experience it can take a few months for both CPC and QS to improve.
    I've seen this happen in dozens of accounts.
     
    Torit, Mar 26, 2008 IP
  7. tdd1984

    tdd1984 Well-Known Member

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    #7
    True...

    I would have to agree with you I haven't been letting it run for a month straight, but I think I'm going to do that someone told me that went to affiliate summit that one of the adwords reps was speaking on the panel and they said new accounts can take up to 4 months to level out.
     
    tdd1984, Mar 26, 2008 IP