PPC Cost Estimation for clients. How to do? Please Help

Discussion in 'Google AdWords' started by ramki, Mar 29, 2007.

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  1. #1
    Hi,

    I have few questions regarding PPC cost Estimation. Please Help.

    1. How to do PPC Cost estimation effectively for the clients?

    2. Please tell the best practices or methodology to be followed while doing cost estimation?

    3. What are the important point one has to consider while doing PPC Cost Estimaton?

    4. How to create a effective PPC Estimator Sheet using Excel. Please tell the format?

    Thanks in advance
     
    ramki, Mar 29, 2007 IP
  2. karamkshetra

    karamkshetra Peon

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    #2
    Google AdWords have it as price estimation option

    Basically depends on which SE you want to run PPC ads
     
    karamkshetra, Mar 29, 2007 IP
  3. dburdon

    dburdon Peon

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    #3
    Ramki,

    a good shortcut is go into Overture. Cost per click data is more accessible there.

    In competitive categories the prices tend to be quite close to Google Adwords.
     
    dburdon, Mar 29, 2007 IP
  4. CustardMite

    CustardMite Peon

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    #4
    To be honest, I've never found anything remotely reliable.

    Experience and the tools will give you some idea of the CPC that you need to appear in certain places.

    In terms of the amount of traffic, and how much will click on your site, you're better off telling your clients that nobody can accurately predict traffic (including your competitors), rather than make a prediction and look bad.
     
    CustardMite, Mar 29, 2007 IP