When using PPC, what do you guys consider a good ratio for CB sales? Like I mean, if you average around $15 in clicks before getting a $20 sale, do you keep experimenting to get more profit? Also, does anyone have any tips on how to fine tune a PPC campaign to increase profitability? I'm currently using Facebook and am turning a profit, but barely.
exact matches negeative kw's excellent ads relevant lp's i would test a campaign with direct linking (use redirect, from own domain) with no less than $50 on rapid fire delivery evenly displayed ads no point trying to test with a $10 budget. only use a handfull of keywords. TRACK THEM ALL. if i spend $50 and make $70 i would keep testing. after a few hours you can start to tell what is going on.