It seems to be pretty common to get 100 clicks/sale. If you get 50 clicks/sale this is already very, very good. If you buy 100 clicks now, and on avg. pay $0.20 (very conservative now) this will cost you $20..even worse..if you pay in EU like i do it's EU20 (which is like 200 zillion dollars, ok, j/k...$28 dollar) So..if your average product you sell is somehow between $25-$30...you paid $20 for CLICKS alone for the 100 clicks.....subtract clickbank and BANK fees...leaves you ZERO. G. What to do? a) focus on higher priced items and get rid of those $25 per pop items b) quit adwords altogether c) somehow get down to 30-50 clicks/sale ----> difficult... d)? e) Profit!
You should try long tail keywords which cost .05 - .10 cents. You should also do some tests. Spend money for a week see which keywords convert and keep only those keywords. You don't need x amount of unnecessary clicks which never brings you a conversion. You will cut a lot of spending and lost money like that. You couldn't have said it better it is very hard to make money with google adwords if you don't know what you are doing, the good days with google are over. You should try Adcenter, 7 search and the likes. which have much lower cost per clicks and although they send less visitors at least you know that your clicks are not going to waste.
c) somehow get down to 30-50 clicks/sale It's not difficult, you just have to know what to do. 1. Choose a low competitive product 2. Find converting keywords 3. You will be making sales in 30-40 clicks I am saying this, because that's what I do at the moment. I spend $5/day on Adwords, getting about 20 clicks and 1 sale of $25. 25-5= 20$ profit
Make a good landing page... make the customer REALLY WANT to buy the product... then he(she) wouldn't care much about publisher's sales page and will purchase the product because of your own sales letter... this could also reduce your CPC if well done...
you guys using "buy" keywords like "buy gadget x" or "gadget x cheap" ?? I am NOT an adwords noob...but still its hard to get a better CTR..especially with clickbank and similiar. A typical example would be "<insertwhateverconditionhere> treatment" or "<whatever> cure".....so if i get 100 clicks and then ONE sale i basically covered my costs - but thats IT. I dont say its always so..there are days where i have better stats and maybe a bunch of sales. I might start going really long tail...or as said above use "buying phrases" to get more targeted customers wth the credit card in hand on my site(s). Alex. i THINK my LP are allright.I already filter out bad landing pages in advance. Edit: if i can get long tail for 4 or 5 cents....i definitly need to look into this more. I think $0.20 is WAY to high per click if the actual product gives you barely 25-40. If it would convert 30:sale...then yes, maybe.
im converting at around 1:40-1:50. my campaign ctr is just under 4% and could drop my bids to around 12c and keep good ad position. im using keywords like: "treatment FOR .......", "treatment OF .......", etc.. "how to cure.....", "how do i stop .....", "how CAN i stop......" I have 56 adgroups which is probably overkill but it seems to help with CTR, alot of my adgroups are over 8% ctr. Once i tune my poorer performing ads I should get about 6-7% ctr oh, im only using exact and phrase match
swerd, you use general terms like <disease> or <disease remedy> <disease cure> ? i figure someone looking for "how to cure xxxxxx" should be in the same boat as "xxxxxx treatment" or "how to treat xxxxxx" ???? might look into exact and phrase too....this might eliminate people looking for pictures and similar.
I just build a landing page this morning in the review style, reviewing 2 different products. So far 50 clicks, 9$ adspend and 3 sale for a total of 129$... I guess well written ad, correct keywords and a REVIEW site convert... I just hope this rate will stay this way because I wasted some money on Adwords before without making a single sale...
hey, i dont use "disease" but yeah i do use "disease cure", treatment etc. I just dont use broard match and i use negative keywords: free, gratis, scam, clickbank, hack... doing this helps me... i think..
Well I am sure this kind of conversion rate would drop... but even if i'll be making 1 sale per 100 clicks - it's still over 25$ profit per sale (using the product that i am promoting right now)...