hello guys i am new in sem. i need your advice regarding ppc campaing. i know about someting about google adword and i have opened account in google adword but one of my friend told me that first of all we have to pass googld test after that you can running you campaing . is it right? and my second question is that to run any ppc program what i will have to pay to google. what is tha procedure some one give me guidelines. Thanks in advane
No your friend is dumb, you don't need to pass anything to start using adwords. I'm not sure if I understand your second question but I'll answer to the best of my ability. You pay google per click, hence PPC(Pay Per Click) so depending on what keywords your bidding on the price is going to fluctuate. could be anywhere from 5cents to a couple dollars. I really recommend your read this book otherwise your going to end up losing a lot of money. Take my word for it, I started PPC not knowing much like you and ended up blowing like $400. Good luck, any questions you can pm me.