Hello I have a problem when running campaigns with small budgets. Any advice? I am usually able to generate long keyword lists but find it difficult to know how many ad groups I should segment from them without compromising the budget and having my ads paused by Google. Any advice would be greatly appreciated. Thanks
In order to control your budget you should theme everything. I usually start with the Keywords and work my way backward to the campaign. This way you can control the budget better for each theme. However, adwords only allows 25 campaigns so be sure not to use all of them
Thanks Ralanyo. The thing about multiple campaigns on small budgets (with a few ad groups) is that in the past I have found they max out a lot quicker then one campaign with lots of different ad groups. Is this the same for you?
You have to make different ad groups and then specify set of keywords to each and you must increase your budget to be on top.
If you have small budget then only make targeted keywords list according to your requirement.Don't waste money on irrelevant keywords.So When u have small budget then keywords analysis should be done carefully.
Also make use of as many coupons as you can when you are first starting out. you should be able to find quite a few adwords/bing coupons online
same set of keywords in different adgroup? thn we are spending double the money right? more over its difficult to track aswell.
you don't want to have the same keywords in different ad groups...it says this somewhere in the adwords help section, but in essence you'll be bidding against yourself, driving the costs up.