PPC Budgeting

Discussion in 'Pay Per Click Advertising' started by Toonces51, Feb 9, 2006.

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  1. #1
    I'm getting ready to set up PPC accounts for a couple of clients, and I was wondering if anyone had some insight into how I should split the budget between AdWords and Yahoo (at least initially).

    I was thinking 2/3 AdWords, 1/3 Yahoo, to start, although there's not a lot of logic going into those numbers. Any other thoughts on how I should plan?

    T51
     
    Toonces51, Feb 9, 2006 IP
  2. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #2
    I typically start with 100% AdWords, find what works, then roll it out to Yahoo and MSN.
     
    GuyFromChicago, Feb 9, 2006 IP