I am looking for a program that does bid management for Google, Yahoo and Bing (I yahoo and bing are now the same). I already have a great tool for campaign creation, I am really looking for something that takes care of daily management. I would like to stay away from the programs that want to charge based on your ad spend and would rather pay a licensing fee. Suggestions? Thanks for your help.
Bid management tools are very helpful to advertise online business. An ideal bid management tool can make changes to bidding strategies and also it allows you to define rules and metrics that is necessary for your business.