Hi all I have several PPC campaigns that have been profitable in recent months and I have had several that have failed me, however this week I have had a shocking conversions and every morning I wake up to my stats and sometimes start to feel that the previous days sales can ruin or make my day. When you go on a spiral of a bad few days does it knock your motivation and how do you get over it?.. as I have been getting lots of knock backs and poor days recently which has started to make me lose my focus slightly. I think part of it is growing too quickly and in some cases above my spending means which is stressing me out the most. What do you all do to get over the bad converting days especially on a stable campaign?
There shouldn't be any "bad converting days". What you may have, however, are bad converting campaigns, keyword groups, keywords, ads, countries etc... Have a look at your campaigns and see what's wrong with them. Get rid of the bad keywords/ads/ad groups/campaigns and expand on the ones that actually convert. If you work on this properly, there shouldn't be "bad converting days" anymore. Just better days and worse days, which makes part of affiliate marketing.
There are good days and bad days, just like any other industry. I've had days where I made over $2,000 and days where I lost a few hundred doing PPC. It's up and down constantly, but as long your ROI is strong overall, you'll be fine. Don't worry about campaigns that go bad, just try to improve them or start a new one.
Tracking is key when doing PPC marketing. Somedays will always be better than others but you will reduce your chances of having bad days if you track your keywords well.
Track your keywords with Google Analytics, that's the most complete solution for tracking your PPC campaigns, and it is free with your GG Adwords account.
If you are not receiving enough conversions it may be that you are spending too much money on keywords that are only vaguely related to your service. Invest more on the keywords that are more likely to end in a conversion. There are also a number of little tricks which can be done. If you would like a free demo account set up for you then please PM me. Joe - PinkSheep, Account Manager