All, besides manual analysis with excel, what are other folks who primarily use PPC/Affiliate sites for their revenue using to peform analysis? Any good tools out their? I am in the process of reviewing a few of them - wanted to hear from people who where in the trenches. Thanks.
UPDATE - I am looking at tools from Semphonics. They are looking at mapping the sales data and info I pass in the subID into a data format that I can then load into their PPC analytics tools. Anyone else doing something like this? Any guidance I could get on PPC ROI analysis is much appreciated at this point - I feel it is the weak link holding us back from fully understanding how to max out our campaigns.