PPC Affiliates - do you care about privacy policy?

PPC affiliate pros, do you need a privacy policy on a publisher's page? I forget whether it affects the quality score or something else or not?

Thanks

 

Yes a privacy policy, terms and conditions, and contact page on your PPC landing page is a must.

 

and not just for ppc either ... i am sure they even help for organic stuff, although i have no proof of this other than my limited experience ... heck though, 5 mins work, easier to do it than not really

 

Hey guys, I don't mean for your landing page, I mean for the publisher's sales page.

The problem I have with it is that it's a potential traffic leak right?

But if you think it leads to better sales due to more buyer confidence, or if it is better for Adwords quality score then I would probably include one. What do you think?

 

Any reputable publisher that knows what they're doing will have a privacy page, ToS, and contact page. Those are not considered "leaks."

I suppose if they had it at the top of the page on a menu or so it could be... but if the publish was dumb enough to do that I wouldn't be promoting the product.

 

ok thanks capler, that's a good idea, to see what the reputable publishers are doing. cheers.