Hi folks, There are couple of things I don't get about making a landing page for promoting a ClickBank product on adwords. I created a simple landing page from the sample that was provided by the product owner and put it on my Adwords campaign just to test out the market for a keyword. However, Adwords evaluated my landing page as low quality score only 2/10. The landing page itself doesn't have much content to it, because it's reverse phone lookup niche. I am not sure if this is why that caused the low score. Is this the same problem for all sample landing page in different niche? How can I improve the quality score on the landing page just to START OUT without building backlinks to it? Any info will be appreciated. Thanks again.
Hi there, Could be quite hard getting a good score with a landing page like that. Have you added similar keywords to the meta tags? Try adding at least a bit of content, maybe some keyword related information in the footer of the page? Just try to play around with it and see which score comes up. I believe Google provided quite good tips as well.
Adwords has gotten much stricter. A one-page lander won't go well will google. You will get slapped. You need to have some articles and some content so that it isn't your typical landing page. The landing page is not the only factor in getting a low QS. You need a good CTR, google loves a good CTR. The CTR and the landing page are the two crucial bits to getting a good quality score. Let's say you have a CTR of 0.50% and you're bidding 20 cents, and there's another guy, who has a ctr of 5% and he's bidding 5 cents, google is going to love the guy with the 5% CTR more. Why? Because he's making them more money, for every 1000 visitors he's getting 50 clicks, so 5 cents x 50 clicks = $2.50 for google, while you're bringing 5 clicks per 1000 visitors, and google is earning 5 clicks x 20 cents = $1 dollar from you. They're gonna love the high CTR guy more obviously.
You should probably make at least a couple pages related to your keywords. Might help you out. Though the quality score for keywords can be random sometimes I've read from other people. Such as if you're bidding on a misspelled word it might have a low score even if it is relevant to your page. But click through rate is more important.
This. Add a load of different ads to your campaigns, tightly grouping your keywords into different adgroups (this helps improve CTR overall). Regularly pause underperforming ads with bad CTR, and the CTR for your adgroups and therefore the whole campaign will go up. When this happens, you can slowly lower your bids and maintain position and traffic. Easy
Yea. The problem is the ad doesn't even show up so it's impossible for me to get any CTR. I tried to add some articles onto the site, but they are not unique articles. I am not sure if "duplicate contents" have anything to do with low landing page quality score. All the articles I put onto the site have relevant keywords. Oh, by the way, I hosted the site on Google Sites, I am not sure if this has anything to do with the quality score? thanks guys.
Another thing, if I write an unique article hosted on wordpress.com or blogger and put an affiliate link to vendor's landing page, is that considered a good quality score to Adwords? or it's better to get an unique domain name? I am not sure how SEO it can be if I use wordpress.com or blogger to host my contents.