When one starts working for getting targeted visitors on the site at the earliest then come across the concept of Pay per Click Advertising (PPC Advertising). I have listed out a few tips pertinent to this mode of marketing that might go a long way in making you a successful online entrepreneur. Appropriate Keywords for PPC Advertising It is a given that, only the use of appropriate keywords will help you coin the perfect search engine friendly advertisement. When it comes to Pay per Click marketing you must at least try and find a few specific keywords that are related to your site or the content that you have put up on the site. You can then use them in your attempt at this form of advertising. Budgetary Limitations for PPC Campaign You must try and work within the constraints of a specific budget. You should never go beyond your budgetary limitations when it comes to the Pay per Click campaign. Your result oriented bid should neither be too low or too high. Wording Your PPC Advertisement You must word your advertisement in a way such that it manages to attract only that reader who might be interest in your product and services. You are actually paying on a per click basis and hence you must only get those web visitors who will buy and utilize your services. The best way to go about configuring the perfect wording is rotating the various ads that you have created. Hence, you can identify as to which PPC advertising works best for you. A Perfect Landing Page Once the visitor clicks on the ad, he or she will be taken to the landing page. Hence, it is of utmost importance that your landing page has completely relevant content to the ad that your have placed. An important associated tip in this regard, given by PPC experts is that longer copy has always worked better than short copy when it comes to the pay and click advertising format. However, you must take care that the length of the copy must only be long enough to satisfy all the queries of the customer and not contain information that is of no use to the potential customer. Testing the Ad This tip would entail the creation of numerous ads under the aegis of a single ad group. If you approach any PPC consultants, they would ask you to run a collection of ads maybe two or three in number, for a specific period of time. You can then track these ads and mark their performance. This is one of the article I have extracted from my SEO Blog dedicated to SEO Services. Share if more tips you have.
Great advice however I would add Appropriate Keywords for PPC Advertising As with traditional offline buying, consumers will go through a process although their is an element of impulsive buying most will research the product before comparing solutions. It is important to understand this when selecting keywords i.e. Generic keywords for the research phase and specific for comparing (buying) stage. Budgetary Limitations for PPC Campaign Work backwards from your profit to your bid, and measure the results. Wording Your PPC Advertisement The keyword MUST relate to your advert relevance from keyword to landing page is a must, inserting keywords within the headline and display URL can be effective. (dynamic text can help) A Perfect Landing Page I agree your landing page should be relevant but should also be easy to navigate and have an easy to follow call to action. Testing the Ad The ones that work very well should be isolated and a new adgroup developed around them.