PPC advertising for content sites

Does PPC advertisting for content sites work? I mean lets say you have a site about dogs. It contents all kinds of articles talking about dogs, how to train them, take care of them, etc.......

You have adsense ads on the dog site. Now if you use PPC e.g. adwords then won't you just be breaking even?

The ads which get you targeted traffic are the same ads on your site so they balance out?

Does this make sense?

 

Yes, ppc advertising does work for content sites. Especially when the site is new as it is a quick way to get initial traffic.

 

It's kind of common knowledge...

 

Can you give me some tips on using PPC advertising on content sites? How do I keep costs low but still get good targeted traffic?

 

Well if your PPC Engine has time settings so make it in the evening, usually when a web page gets the most visits.

In addition, pay the cheapest price and eventually the other ads will run out of their daily budget and yours will be displayed!

 

That varies by industry and other criteria. Analyze your industry and it's trends to make an informed decision. If I followed your advice with my current projects I would miss out on 75% of my total traffic.

ummmm, no. You have no idea what other people have in terms of a budget. You should bid an amount that drives an acceptable level of traffic at an acceptable ROI.

star2323, the using AdWords to generate Adsense revenue is a faulty business model that never holds up for very long. More likely than not you'll end up "chasing pennies" and nothing more.

You would probably be better off adding some affiliate revenue models to your content site in addition to the ads - you'll have a higher probability of making money, both short and long term, that way.

 

Have you tried doing it with sites like search123.com. You can buy it for a nickle a click there. Then when you get the adwords clicks its more.

 

I mostly agree with GuyFromChicago - I think it doesn't work very well with 95% of sites - however, if you can find the 5%, you can make a lot more than pennies - even by someone who isn't close to being an adwords pro.

 

I thought Bidvertiser shows your competitors keyword biddings and daily budgets....not sure though because I stopped using it.

 

I've never seen anyone make any significant $ ($x,xxx+) on a monthly basis, for multiple months, using the Adwords for Adsense business model.

 

What about $xx,xxx per site, after costs?

 

Haven't seen that either.

I spent quite a bit of time testing this whole theory awhile back and never found a formula that was scalable enough for my liking.

I suppose you could use Adwords to jack up your traffic and clicks/revenue, take a loss for few months, then sell the site to some sucker for an inflated price who doesn't bother to check where the traffic came from.

 

I have never sold a site - and I'm talking about a legitimate site that receives the vast majority of traffic from PPC. I know for a fact that it can be done, but it works only in a small percentages of circumstances. It's a trial and error process that took many sites and many hours of experimentation before the right ones were found. It does NOT work in a large percentage of cases - although you could make a few hundred a month on a larger percentage. As you increase your PPC to increase traffic, your profit declines to a point where it absorbs any profit. And I'll add that most sites will lose money on it from day one, which is why you should experiment will a small budget that you can afford to lose.

There are at least six key factors that you need before it will work, and it starts will ad copy that is going to result in a higher CTR, which as you know, gives you placement above others bidding much more. You then need a quality site that is going to grab the visitors attention, or they are quick to exit.

 

I don't think I understand what you're trying to tell me. A little more hypothetical detail?

 

I'll pm you.