I'll start off by saying I'm purely an affiliate marketer and right now I don't have any ebooks , software , or other products of my own. these are definitely newbie questions as I've only used Adwords / Facebook once and this was a couple of years ago. I used free coupons for that advertising Am I probably disqualified from using coupons at the same sites again? it has been nearly 2 years now. As bad as this sounds, I blindly put up campaigns at the time and was unsure which of the conversions So I'd like to know if someone who clicked an ad I paid for ends up returning to my site later on... does adwords and FB make this easy to track? Is choosing low competition keywords for campaigns key to success? If its 'low competition' or cheap clicks, are you much more likely to attract people who are NOT in a 'buying' mood?