PPC Advertising for Beginners

Greetings,
I need some clarification about how ppc programs work.
I want to advertise some inner pages of a domain name. (so not the whole site, as it is still under construction). Can I do this?
I located my keywords and saw the top bid for them is abt 0.30$ (I'm assuming to use 7search.com). Does this mean that i have to spend at least 0.31$ for each click? What happens if I pay less for them?
I apologise for all these questions in one posts...but I'm a bit confused as I'm new to advertising and...money to waste is really little when you're at university...
Thanks in advance

 

NO.

How much you bid will determine your "placement."

Bid 31 and you will be first (in this case)
Bid 10 and you might be #12 or #7 - whatever, but you will still be there.

Make sense?

 

Ok. what happens if I'm not the first? is there an expire time after which my unplaced clicks will go lost? that is, if I bid really low, really few ppl wil click on it. Will all the amount of clicks I buy be delivered? or is there some sort of expiration?
Thanks for the quick reply

 

no clicks, don't pay.

EXCEPTIONS: Overture/Adsense - I believe some sort of minimum monthly "spend" is required? Like $20 or something?

Others - no.

 

Ah, I can understand. so being on the first position is just a matter of visibility and speed of clicks service right?
Does anybody know if 7search.com is a good program to get started with?
I want to spend no more than 50-60$ to see what happens, as a test.
According to what I've read on this forum it's better to spend money advertising on 2-level programs that has lower bids but still deliver your clicks. is this a good a point?

 

Zinho, I'd stick with the big boys. Based on the size of your budget, Adwords rather than Overture because as DomainLoot mentioned, Overture has a minimum monthly ad spend. Adwords has a $5 setup fee, then you're charged at the end of the month for the traffic they've delivered. They also have what I consider superior control over yoru daily ad spend, so you could set your spend to $2/day do it lasts a month.

The reason to stick with the big players is the higher quality of traffic. Clicks are cheaper on the 2nd tier programs for a reason, and it's because that's what the market has determined they're worth.

 

Your point is interesting.
I should check what's the difference in money of the top bid on adwords...
I think this will influence my choice.
Do you think it is better to be #3 or #4 on Adwords than being the #1 on 7search.com ? or just being necessarily the top bidder doesn't make sense?
Thanks

 

Better to be #3 or #4 on adwords with a sexy (click motivating) ad than have #1 on any of the second tier engines.

Different people get different results, but in my experience the second tier engines deliver mostly junk traffic. Test and see how it goes for you. But be wary, it's scary how fast your money can disappear, especially on the second tier engines.

 

Just try it out and see what works. It's different for everyone. I would stick with Over' and Adwords.

Just learn how to write good descriptions. And get familiar with the different matching options.

 

My first advice is dont do pPC. You have to be very careful or you can lose alooooooooot of money very quickly.

If you do PPC, dont let google overprice your words! You dont need to be number 1.

Develop a formula. Say you have a 2 percent conversion rate. And bid .6/click.

If you sell a $30 product, you will break even. So you can't bid .90 cause you will lose money in the long run.

 

Yes...well I'm not a kid or a casino player...I know when my budget finishes...
but the question is another...
I have found out that the top bidder on Adwords, for my keywords, pays 12$ while just 0.30 on 7search.com...
now I can't believe that the quality of traffic of adwords is worth the difference because I can have dozen times more clicks on a 2nd tier. I know this is just a case but this is something I have to seriously consider...