PPC Advertising a Dying Fad?

Discussion in 'ClickBank' started by paul65, Apr 9, 2007.

  1. #1
    I would love to hear feedback from affiliates with their current PPC successes and failures. I am convinced pay per click has forever changed over the past year!

    I have completely phased out PPC as a way to get traffic. I do know of ways where you can still have some success and know others are making it work. But for the most part I see and hear of more failures than true successes.

    Its seems even in niche marketing the ppc keywords are becoming to competitive to make a good profit.

    I have been using new marketing techniques since last June that get me ranked on the left side of a keyword search rather than ppc on the right sponsored links side. This is great because you are there 24/7 and the clicks are free :)

    Give me your feedback and experiences,

    Paul
     
    paul65, Apr 9, 2007 IP
  2. rcj662

    rcj662 Guest

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    #2
    If you can get in first page for search terms organic search is always better. it cost nothing and site gets traffic 24 hours day.

    Ppc helps sites that can not get listed in first page or do not even have a website but market affiliate sites.

    I worry more about pay per sale. If adsense goes more to this i think they will loose money and so will adsense publishers.
     
    rcj662, Apr 9, 2007 IP
  3. jrw1978

    jrw1978 Peon

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    #3
    I'm moving away from PPC as well. If you think about it, the number of advertisers using PPC is only going to increase in the coming years, and as a result prices are going to be forced up, squeezing profit margins.

    It's much better to build a continuous number of websites and concentrate on building links to get high rankings and free traffic to your sites.
     
    jrw1978, Apr 9, 2007 IP
  4. baumann93

    baumann93 Peon

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    #4
    I tried not to move away from it, but I was forced to :) It is simply to expensive for "thin" affiliates to get traffic with PPC :(
     
    baumann93, Apr 10, 2007 IP
  5. Timothy8

    Timothy8 Peon

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    #5
    I agree with you, building websites to get free traffic will get you much passive money, even it will take you a little long time, but it's worth doing.

    PPC will cost you much, maybe more than you make.
     
    Timothy8, Apr 11, 2007 IP
  6. Need_incomes

    Need_incomes Peon

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    #6
    I have not gotten a single order from free traffic, please tell me how that works. All my traffic is PPC. If my competitors get tired of PPC, good for me as this will make my keywords cheaper and ill get more clicks ;)
     
    Need_incomes, Apr 11, 2007 IP
  7. paul65

    paul65 Guest

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    #7
    I use wordpress blogs and post artciles. I get a much better conversion this way. I also get the articles and blogs with organic first page rankings, and ppc is way less cost per click if I use the blog as a landing page.

    The Cashfusion Success Videos gives the complete blueprints on how to set this up correctly. You can find the link below,

    Hope this helps,

    To you success :)

    Paul
     
    paul65, Apr 12, 2007 IP
  8. wounded1987

    wounded1987 Well-Known Member

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    #8
    blogs with 1 high paying specific topic with adsense in it will generate u a lot of cash if u know how to make it organized
     
    wounded1987, Apr 12, 2007 IP
  9. paul65

    paul65 Guest

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    #9
    Yes that is very true wounded. It is best to target a niche that is not too competative. You will have a better chance at getting ranked. I usualy try for keywords under 30 million. However I have been successfull at getting first page rankings for keywords as high as 93 million :)

    Yes the set up is extreamly important in wether or not you get indexed or ranled.


    Paul
     
    paul65, Apr 12, 2007 IP
  10. cyberhythm

    cyberhythm Peon

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    #10
    Profitable PPC campaigns are still possible...

    There are services out there that will help research markets and keywords.

    Your CTR (click through rate) is one of the most important aspects of your campaign. If you write good ads, Google will reward you with better placement and lower CPC.

    It is becoming harder to find the gems, but they are still out there.
     
    cyberhythm, Apr 12, 2007 IP
  11. paul65

    paul65 Guest

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    #11
    This is very trued a good. With good research and the right keywords an good product there are those people out there that are doing well. But like you said the gems are few and far between.

    If you spend enough time through testing diffentant keywords out you my find one that has a good return.

    to your success :)

    Paul
     
    paul65, Apr 12, 2007 IP
  12. Telmari

    Telmari Active Member

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    #12
    In my opinion, it's easy to overestimate the competition.

    For example, you go, do a search for a term you want to use and find 5 ads already for it, even though you thought it was a super-niche keyword. "Nuts, this keyword already has people on it, I bet bids are gonna be expensive..."

    But in reality, there's so much more at stake. Maybe 3 of the competitors just put their ads up yesterday, and are about to pull them down tomorrow because they're paying a lot and not seeing conversions. Maybe the top 1 ad actually converts GREAT and by copying its strategy (NOT its text, of course..) you can save yourself time and money by doing this. Maybe this keyword will end up being your #1 profitable keyword and even though clicks cost 1$/each, you end up converting at 1/15 for a 45$ commission product.

    I've learned to go from seeing competition as a barrier to seeing competition as a useful tool. Learn what they're doing right and doing wrong, and then one-up them. So, they have a good ad. Are they offering free bonuses? Are they using opt-in lists? Assuming you've watched it long enough to know it's profitable, what other keywords is this advertising bidding for that you could also bid for?

    Finally, remember that PPC isn't about having the #1 ad position spot, it's about finding the #1 converting ad position spot, whether it's position 1 or 5 in Adwords. Maybe the top bid for spot #1 is $1.50, but you convert very well at spot #6 where you pay only $0.25. :)

    In my mind, even as competition grows, so will the number of people who won't take the time to really learn how to market, analyze their data, track sales, and all that kinds of stuff, leaving the door truly wide open for those willing to put in the work.

    -T
     
    Telmari, Apr 12, 2007 IP
  13. Need_incomes

    Need_incomes Peon

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    #13
    I find that me paying more per keyword does NOT increase the conversions and only marginally increases the number of clicks I get. I don't care if others pay $1 a keyword, I would have minus ROI if I spent anywhere near that. Most of my keywords I pay 15 cents a click because at 10 cents which is the minimum Yahoo allows, I get like half as many clicks. 15 cents a click is the sweet spot and for some keywords I am ranked 2nd to 5th which is good!
     
    Need_incomes, Apr 12, 2007 IP
  14. paul65

    paul65 Guest

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    #14
    Yes it seems that with ppc, The content of the ad and the landing page will matter more than price. If the ad and the landing page are a very good relation to the keypwords then you would pay probably less and get better page position.
     
    paul65, Apr 16, 2007 IP
  15. AffiliateD

    AffiliateD Guest

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    #15
    I definitely agree with this.
     
    AffiliateD, Apr 16, 2007 IP
  16. Quicksilver

    Quicksilver Peon

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    #16
    If you know what your doing and know how adwords works it is a great route to take for traffic. Like Telmari said, if you take the time to actually work at it you will discover the wide amount of opportunity while more and more people are giving up on it. I am not an adwords expert yet but thought I would chime in on this.
     
    Quicksilver, Apr 17, 2007 IP
  17. dog_24

    dog_24 Peon

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    #17
    I don't think so, in my opinion it's going to stay here for at least 5 more years, and I don't think that's expensive, it's up to you to make it inexpensive, if you want to pay $0.01 per click you can do it, it just takes patience, experience and will. (=

    PPC is like cars, we have planes, we have trains, but we still use cars to drive to work. (=
     
    dog_24, Apr 20, 2007 IP
  18. Alpha_Publishing

    Alpha_Publishing Guest

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    #18
    I think the prices for many keywords have been bid up by ecommerce companies that essentially have a high CPM that publishers/affiliates simply can't match. This didnt' used to be the case in some of the industries I've worked in.
     
    Alpha_Publishing, Apr 22, 2007 IP
  19. checksum

    checksum Notable Member

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    #19
    With more and more advertisers joining PPC networks I don't know how you could think it's a dying fad.
     
    checksum, Apr 22, 2007 IP
  20. baumann93

    baumann93 Peon

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    #20
    Well, do you think all those who join PPC networks are making money? Most of them lose a lot and stop their campaigns :) It is just that there are so many PPL on the Internet trying to make money that Google never runs out of customers :)
     
    baumann93, Apr 23, 2007 IP