In the past I have tried promoting PPC ads on Facebook, but it seems like nothing ever amounts to everything.. Is linking from FB to the ad the right way to do it? Or should I link to a landing page on my site and then forward to the tracking / ppc page ? Or am I just maybe promoting the wrong products that no one is interested in. Thanks
Sometimes, facebook promotion does not deliver good returns. Because facebook ads, practically, are not meant for all niches. Your 2nd idea is sounding good to me... You better work in this way. By the way... Which products you are promoting?
I think fb ads is a little harder for affiliates now days, I used to direct link to a clickbank offer from fb ads and made $400 a day spending $200 for like 7 days in a row but then it started to dip and not be as profitable, now the cpc has gone way high, the cpc is lower if you direct them to your fan page and you can have your offer iframed in that or an optin box so you can send multiple affilaite offers via email autoresponder.
I think FB won't generate much income from advertisements nowadays. However, your second idea sound better to me. FB to a landing page then to the PPC. If things won't really work out, try advertising other products too.