PPC ads are those that appear at the top, and down the right side of the search results pages. These ads, when clicked, cost the advertiser a defined click cost each time someone clicks on a paid search result. Paid ads can range from as little as 50 cents a click, up to several dollars per click (the cost is determined by complex formulas).So the obvious question is, why would ANYONE pay for clicks, when they can get them free through the organic links? The answer is that organic search really isn't free. Getting the search engine's ranking algorithms to show your website higher than a competitors in the search results doesn't happen by chance. It involves a process of "search engine optimization" that takes time and experience to master. Since time and experience equate to money, getting a higher organic rank can actually be very costly in SEO consultant fees. It can also take a long time to see results - weeks and months. PPC, on the other hand, is a well defined and budgeted form of advertising, and it yields immediate traffic to the website. Since you're paying to have your listing show up when people search for specific words, you can very tightly control when your ad appears, the words in your ad, and how much you spend on clicks. http://www.6409sarker.20m.com