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Power Of Video Marketing (Statistics)

Discussion in 'General Marketing' started by David Holland, Dec 21, 2016.

  1. #1
    Video marketing is the future, If your not even thinking about videos in your promotion you need to start now, as you will be left behind, sites that have video on their web page rank higher in Google search... Video content paints a millions words, people prefer to watch and listen to content... And here are the stats to prove this...

    Did you know:

    * After watching a video 64% of users are more likely to buy a product online
    * Including video in an email leads to a whopping 200-300% increase in click-through rate
    * Including video on a landing page can increase conversion by 80%
    * 90% of users say that product videos are helpful in the decision process
    * 1/3 of all online activity is spent watching video
    * 92% of mobile video consumers share videos with others
    * 45% of viewers will stop watching a video after 1 minute and 60% by 2 minutes
    * Average internet user spends 88% more time on a site with video
    * Including a video on your homepage can increase conversion rates by 20%

    If you're not using videos on your site or not using videos to market your business you're leaving money on the table.

    These stats can't be ignored, start adding videos to your marketing campaigns
     
    Last edited: Dec 21, 2016
    David Holland, Dec 21, 2016 IP
  2. Milliardo

    Milliardo Active Member

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    #2
    Videos can work--traditional TV ads is proof of it. Knowing your audience though is still key to a success video. And just like any marketing tool, video ads by themselves won't bring people in if you don't promote it and spread it as well as employ other tools to aid it. A successful marketing campaign will have all the necessary marketing tools at work to complement each other.
     
    Milliardo, Dec 22, 2016 IP
  3. sweetlouise

    sweetlouise Well-Known Member

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    #3
    Data suggests that infographics are shared more likely to be shared than videos.
     
    sweetlouise, Dec 22, 2016 IP
  4. David Holland

    David Holland Active Member

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    #4
    Yes video and infographics but video is rising fast and the stats are very surprising to many businesses, all the major worldwide companies will all know are focusing on video marketing for 2017.

    2017 Video Will account for 74% of Web Traffic

    Social media are invested hugely on video features.
     
    David Holland, Dec 22, 2016 IP