I was pretty skeptical at beggining about the success of a dating site, I've coded from scrap with another team mate, promoted ($0 invested though), and SEOed for "make friends online". I was pretty okay, with the fact of getting that kind of traffic, which was low, but okay. The site after 3weeks was #1 MSN (because they like onpage optimization), and it's pretty well ranked for make friends, and making friends in general. I'm about to switch to another keyterm, I find it very difficult, since I submitted to all the directories with the archor "Make friends online". Anyone changed their main keyword after couple of months, if so please share your experience with SE traffic.