I have a site that I do NOT want to post my price-point to the general public, as it is a custom business software/service/financial solution that has highly variable pricing based on a customer's situation. However, I feel like one of the frustrations with shopping business services on the web is the inability to find price points ---- so - how important do you think it is to post a price point for inbound adwords traffic to optimize conversion rates? site is: www.workforce-focus.com the inbound page for adwords traffic shows the price point: http://www.workforce-focus.com/ourUniqueSolution.html p.s. I posted a similar question in the review website section of DP, but I think this may be a better venue actually because it is adwords/ppc advertising specific... which differs from generic inbound traffic.