1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Post a PPC Tip

Discussion in 'Pay Per Click Advertising' started by accel, Mar 15, 2017.

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  1. #1
    Hi Guys

    I need to improve my PPC knowledge, so please post your PPC tip in this thread.

    Thanks
     
    accel, Mar 15, 2017 IP
  2. genestjc

    genestjc Peon

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    #2
    Think of PPC like a pipeline. After all, the overall end goal is to get people to end up acquiring your product/service.

    Start by looking at specific search terms (I recommend three, which there's a great link at the bottom on why). Make your terms unique to your business. For example, if I'm the only computer repair shop in town that can do Alienware, then obviously one of my search terms would be "Alienware repair in (insert city here)." Additionally, it's imperative that the link you include goes directly to the page specific to the term. While it may seem silly to say, a lot of businesses link to their homepage, which can make for a convoluted process.

    Finally, your landing page should always have a call-to-action or the way to connect with a potential client/customer. You've seen this 100 times before, but they're commonly things like "sign up now", "call us to schedule an appointment", etc.

    If you're still looking for resources, White Shark Media has some great posts to get you started:

    http://blog.whitesharkmedia.com/3-biggest-problems-biting-dentists-ppc/

    http://blog.whitesharkmedia.com/dont-forget-modify-ppc-campaigns/

    http://blog.whitesharkmedia.com/5-ways-to-boost-your-dental-offices-ppc-campaign/
     
    genestjc, Apr 26, 2017 IP