50 - KEYWORDS Google patent - Topic extraction For keyword selection, try Google Ad Words - Google Trends HOT 1 Keyword in URL First word is best, second is second best, etc. HOT 2 Keyword in Domain name Same as in page-name-with-hyphens - Keywords - Header HOT 3 Keyword in Title tag Keyword in Title tag - close to beginning Title tag 10 - 60 characters, no special characters. - 4 Keyword in Description meta tag Shows theme - less than 200 chars. Google no longer "relies" upon this tag, but will often use it. - 5 Keyword in Keyword metatag Shows theme - less than 10 words. Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance. No single word should appear more than twice. If not, it may be considered spam. Google purportedly no longer uses this tag, but others do. - Keywords - Body - 6 Keyword density in body text 5 - 20% - (all keywords/ total words) Some report topic sensitivity - the keyword spamming threshold % varies with the topic. - 7 Individual keyword density 1 - 6% - (each keyword/ total words) HOT 8 Keyword in H1, H2 and H3 Use Hx font style tags appropriately - 9 Keyword font size "Strong is treated the same as bold, italic is treated the same as emphasis" . . . Matt Cutts July 2006 - 10 Keyword proximity (for 2+ keywords) Directly adjacent is best - 11 Keyword phrase order Does word order in the page match word order in the query? Try to anticipate query, and match word order. - 12 Keyword prominence (how early in page/tag) Can be important at top of page, in bold, in large font - Keywords - Other - 13 Keyword in alt text Should describe graphic - Do NOT fill with spam (Was part of Google Florida OOP - tripped a threshold - may still be in effect to some degree as a red flag, when summed with all other on-page optimization - total page optimization score - TPOS). - 14 Keyword in links to site pages (anchor text) Links out anchor text use keyword? - NAVIGATION - INTERNAL LINKS SITE 15 To internal pages- keywords? Link should contain keywords. The filename "linked to" should contain the keywords. Use hyphenated filenames, but not long ones - two or three hyphens only. SITE 16 All Internal links valid? Validate all links to all pages on site. Use a free link checker. I like this one. SITE 17 Efficient - tree-like structure TRY FOR two clicks to any page - no page deeper than 4 clicks SITE 18 Intra-site linking Appropriate links between lower-level pages 54 - NAVIGATION - OUTGOING LINKS 55 19 To external pages- keywords? Google patent - Link only to good sites. Do not link to link farms. CAREFUL - Links can and do go bad, resulting in site demotion. Unfortunately, you must devote the time necessary to police your outgoing links - they are your responsibility. 56 20 Outgoing link Anchor Text Google patent - Should be on topic, descriptive 61, 62 21 Link stability over time Google patent - Avoid "Link Churn" - 22 All External links valid? Validate all links periodically. - 23 Less than 100 links out total Google says limit to 100, but readily accepts 2-3 times that number. ref 2k - OTHER ON-Page Factors - 24 Domain Name Extension Top Level Domain - TLD .gov sites seem to be the highest status .edu sites seem to be given a high status .org sites seem to be given a high status .com sites excel in encompassing all the spam/ crud sites, resulting in the need for the highest scrutiny/ action by Google. Perhaps one would do well with the new .info domain class.<update> - Nope. Spammers jumped all over it - no safe haven there. Not so much, now - .info sites can rank highly. - 25 File Size Try not to exceed 100K page size (however, some subject matter, such as this page, requires larger file sizes). Smaller files are preferred <40K (lots of them). - 26 Hyphens in URL Preferred method for indicating a space, where there can be no actual space One or two= excellent for separating keywords (i.e., pet-smart, pets-mart) Four or more= BAD, starts to look spammy Ten = Spammer for sure, demotion probable? 6, 7 12, 13 27 Freshness of Pages Google patent - Changes over time Newer the better - if news, retail or auction! Google likes fresh pages. So do I. 8, 9 28 Freshness - Amount of Content Change New pages - Ratio of old pages to new pages 27 29 Freshness of Links Google patent - May be good or bad Excellent for high-trust sites May not be so good for newer, low-trust sites - 30 Frequency of Updates Frequent updates = frequent spidering = newer cache - 31 Page Theming Page exhibit theme? General consistency? - 32 Keyword stemming Stem, stems, stemmed, stemmer, stemming, stemmist, stemification - 33 Applied Semantics Synonyms, CIRCA white paper - 34 LSI Latent Semantic Indexing - Speculation, no proof - 35 URL length Keep it minimized - use somewhat less than the 2,000 characters allowed by IE - less than 100 is good, less is even better - OTHER ON-SITE Factors 5 36 Site Size - Google likes big sites Larger sites are presumed to be better funded, better organized, better constructed, and therefore better sites. Google likes LARGE sites, for various reasons, not all positive. This has resulted in the advent of machine-generated 10,000-page spam sites - size for the sake of size. Google has caught on and dumped millions of pages, or made them supplemental. 4 37 Site Age Google patent - Old is best. Old is Golden. 3 38 Age of page vs. age of site Age of page vs. age of other pages on site Newer pages on an older site will get faster
Nice list, but i don't agree with you about this one: As google treat all .TLD the same, so it depends on the site it self no the extension
it's ok ... i suppose, but where did you cut and paste it from ? (forgetting to copy the live links that should be in the article when you did it) It would also of helped if you bothered to reformat the text after you copied it. edited to add.... BETTER correct formatted version from http://www.softdivision.com/info.php?info=109&stranica=menu along with (before they are re-posted here under someone else's name) Get Your site to the TOP Positive ON-Site Negative ON-Site POSITIVE OFF-Site NEGATIVE OFF-Site Comparing pagerank Pagerank Table
How about linking to THE SOURCE? This information was COPIED from my web page at - http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm And just where do you think THAT content came from as well? Try Googling - Google Ranking Factors I have held the #1 SERP for this query for over 4 years. Yes, it is old. Yes, I have updated it, sporadically. I will be happy to answer any questions that you may have. Just a little something to think about, while you are heaping praise upon the THIEF! Check me out on the Wayback Machine, if you have any doubts. If you are interested in other Google information as well, try my other Google pages - http://www.vaughns-1-pagers.com/#google . .
Shame on OP . Well atleast we know the truth now right. Great article by the way. Though maybe you should update your site design to a more cleaner reading and add at the below "This is an original article. Copy but link to the source" Nice read. A++
thanks for that page and all the work that went into it, surf dude, i keep going back to it to remind myself from time to time about these important factors!