Search engine optimization pertains to the process of improving a website's visibility organically. It aims to increase the site's page ranking, as well as amplify the traffic it receives, so that it gets pushed up the top of the search engine page results (where it can attract and entertain consumer interests). SEO covers new, academic, image, video and map searches, and uses different activities to achieve desired results. Here are a few of the most commonly applied: 1. Social bookmarking. This is a method that internet users apply to organize, manage and store their resources online. That way, wherever they are and whatever unit they use, they can easily retrieve and use information. In social bookmarking, web page links are saved and shared. They are made public, so that they can be used for reference searches. This is where it can be maximized as a marketing medium. With descriptions and tags added, submissions are able to call the attention of viewers and allow them to understand what the content is all about. If there is an interest, these links would directly lead viewers to the website where they could go about their business, producing leads and traffic. Ratings and comments further reinforce the credibility of the source.