Those who are familiar with popshops and built affiliates stores with them. Here is question for you from a newbie. Building a website in html has any disadvantage verses in php when it comes to product feed thru popshops or especially the affiliates merchants interface? However, popshops pro page advises using .php extension. I am not very clear on this.
Newbie? Been here two years and almost 700 posts?? PHP code generates HTML that search bots can read while the Javascript does not. PHP can be mixed in with HTML pages on most hosts.