I have setup a new campaign for the mortgage refinancing industry. My ads have Mortgage Refinance, the keywords have Mortgage Refinance, and my landing page has mortgage refinance keywords. I typed in my webpage into the Google's keyword tool and it lists Mortgage as one of the keywords. But Google still gives me a Poor Quality score, it gives me the message: This keyword isn't highly relevant. My ad is not showing at all. My bid is higher than the minimum bid. I really have no clue why i have a poor score. The only thing I can think of is I have put a onclick="location.href='somesite';" on the div tag... could that screw up my quality score? Thanks in advance for looking into this and helping a brother out!
no. it doesn't matter...Google calculate quality score through the ad. quality and relevancy to the landing page.
Don't forget that CTR also has an impact on your quality score, have you previously used this URL for an AdWords campaign and or has the keyword been running within your account for a while. I also understand that an element of the Quality score is taken across the board e.g. the performance of the keyword across the AdWords network. The example I was given by a Google advisor was the Keyword "Weather" has a low quality score across the network and on a whole it recieves a low CTR.
No it doesn't show refinance on the list of keywords... I only started this campaign two days ago, and I receive zero impressions thus far. One more information to pass on is I target specific regions and states. Does that impact anything at all?
New campaign-is it a new domain as well? That can affect the QS. It's also a highly competitive industry, with huge minimum CPCs historically.
Yeah it's a new domain. I sent an email to Google Adwords support to see what they see.. my bids are higher than the minimum bid, and it does show Active status.
Hello Jiffy_man. Without looking at your site it is hard to comment on your low quality score, but ways to get the quality score up would be by having lots of good content on your site such as articles(lots of these), site map, and something like audio or video to keep people on your site longer since bounce rate and time spent on a site are figured into the overall quality score. There are other known and unknown factors for quality score determination, but the above would be a good start. Targeting local and regional traffic should have nothing to do your quality score and actually from a sales point would be good(another story). Good Luck!
I've never known bounce rate been factored into Quality Score where did you read/hear this? I'm also sceptical that articles are needed in anyway to improve Quality Score.
I have a very good friend and business associate who is in Perry Marshall's AdWords Mastermind Club and makes over 20K a month with about 30% of that attributed to AdWords. He is big time into testing and I have seen several of his campaigns from the inside out and ALWAYS sites that are not content rich have low quality scores. Articles are just one way of delivering content as we all know. In other tests that he and the group have done it does seem that bounce rate(according to them) is figured into the quality score. Who truly knows what Google does or to what degree? We can only guess or to test. I would choose testing and relying on test results rather than reading a book with general theories. Although, both are good! My theory is if it makes money I want to do it. Just keep testing and tweaking!
Hey HJMAX, want to give me more tips ? lol j/k Thanks for everyone providing input on my situation.... Google has responded back to me and explained that my keywords are too specific I'm using broad match and i really don't think it's too specific.... their advice is to be more broad... some of the suggested keywords are extremely competitive... hmmm.... i wonder why they want me to go into competitive keywords...
Hey jiffy_man, glad to throw my two cents in! lol Although the main reason for using Google PPC is to get very targeted traffic. You know Google makes more money when people get into a bidding war for keywords.......so, all I can suggest is to test and tweak. Also, I have found that hunting down a true master of AdWords and paying to join their site to learn the current ropes can be a great investment. Then you are getting very specific and current information on what works. It evolves so fast! Great Luck To You!
Hi guys, I am still having the same issue as before. I selected only the keyword 'credit repair service' for my Adgroup campaign and my bid is twice as much as the minimum bid..... any inputs?
your bidding way to low, therefore no CTR therefore google thinks your ad sucks, and so they are giving you a low QS... mortgage refinance and credit repair bids are in the $10 and up range... What is your bid at?
Try to create adgroups on that campaign of yours. Try to put closely related keywords together in one adgroup and create a very related ad for it. Also consider the CRT. It can increase your quality score.
Whenever I create a new campaign, I do the following: 1) generate many small, highly targeted ad groups, each containing no more than 10 keywords. 2) create 2 separate ads for each group and testing them out. 3) create dynamic landing pages that responses and reflects the user's search. Example: ---------- If I have keyword "cheap auto insurance in new york", I'll make sure it will trigger an ad like: NY Cheap Auto Insurance Cheap Insurance for New Yorkers - Get a Free Auto Insurance Quote Now CheapInsuranceSite.com/New-York (notice the repetitive mentioning of the keywords in the ad?) Plus, my landing page will also refer to New York, say "auto" instead of "car", and "cheap" instead of "discounted"... You can upgrade your quality score to OK, and probably even Great by using these simple tips. Of course, you need to track *everything* - your keywords, your ads and your landing pages, if you want to make the most out of your campaign. Hope that helps... Good luck! If you want more tips, I've written an article on www.SmugMarketing.com (no selling, I swear!).
Hey Robertpriolo, I target specific regions in US, so I don't know if that would make a big difference. The Minimum Bid showing for my keywords are way less than what you have suggested. But my bid is twice the minimum bid, so i think that should help out.
Another note, I have used the Keyword tools to search for keywords for my site and I selected one of them. The Keyword Status shows Active and my bid is higher than the minimum.... I STILL GET A EFFING POOR QUALITY. I started this campaign not too long and from the get-go, it gave me a poor quality score, so my CTR is highly irrelevant at this moment.