Hey experts out there I have a few questions? I have a site that is #1 for a few keywords. I created a new blog off the main domain in a new folder with that folder being a new keyword im gearing for. My question is this. Should I be building links "anchor text" for the new keyword and point it to the main domain that already ranks #1 for keywords in the same niche or should i start a link building campaign pointing to the /folder off the main domain. The main page won't really benefit the people searching for this new keyword, but the blog will definately benefit people who come in on the new keyword. Any advice is greatly appreciated. Oh also let say i have 20 of my own sites that I want to use in the link building. Does it matter they are all on the same ip address? If so should I spread them out among diff hosts and ip addresses?
You would want to get your anchor text (backlinks) pointing back to where your blog is, so in that new folder. Regarding your 2nd question, i wouldn't be concerned about them being on the same IP, but i would be careful about too much interlinking of your own sites, even though it seems like a normal enough thing to do i think it can be seen by google for example as not good.