I am having a website pro anorexia where I give away a free ebook to all my visitors. However I see that very few people are downloading it. I am not saying that the quality of my ebook is great, but whenever something is offered for free, then it should have a better CTR. My current CTR to the download page is only 17%. I would like you all to offer me suggestions on what changes should I make in my copywriting so that the CTR increases to around 35-50% BTW thanks to all for your time in advance!
The headline should clearly inform visitors that you're offering a free downloadable e-book and not selling them anything since that's probably the best way to get people to download the e-book. So make it crystal clear using the headline that you're offering visitors a free ebook with weight loss tips (Or whatever else you're offering them). Then put the free download link and ebook cover picture directly under the title. See where it takes you.
I think too you should change your title make it more attractive, also i think if you could just email your subscribers to read your ebook and give you a testimony, even for free products testimonials will help you get better CTR, also I think you haven't mentioned that what you have in your ebook which is really the answer of most of your viewers which the other same sites didn't mention. hope it helps
thanks to both of you for the wonderful suggestions. I will definitely implement them in my next update. Thanks again
First thing I would do is fix your meta description: Wanna Some Pro Anorexia Tips/pro ana tips? Our pro ana website exposes the truth behind pro anorexic diets and the real face of pro ana" First of all, it doesn't do that at all. All you are doing is offering a free ebook. If you don't want to change that, at least fix the "Wanna Some". Something else that contributes to your poor ctr is the layout of the page. I looked at it, said hell no, and left. Remember, you have roughly 10 seconds before people leave the page. The 3 pictures of the women and the huge image of the book does not tell me anything. There is nothing there to keep me on the page. And worse of all, you wasted the most valuable space on your page with those images. I would move the yellow highlighted text to the top of the page. I would also delete the "consistent" word. I'm not sure that "consistent weeks" is even a real term.) Then move the red text up below that. Might consider making the font size smaller too and make PRIMARY lower case. If you make the book image smaller, I would put that to the left, and then put a call to action to the right of it. Something like Click Here To Download Your Free Book Instantly. Get rid of "Before you get any negative thoughts let me inform you that all info that I provide here is 100% FREE – I am not going to sell anything on this site, nor would I suggest any paid product. I just don’t believe in looting innocent people who need help. FULL STOP!" No need to say that. It makes it sound like you feel guilty and does not contribute anything useful to the page or customer. I would also delete "After This you would laugh at the boring and ineffective pro ana tips you’d been looking for. If you can’t believe me - Simply Download "Get Slim In Weeks" ebook and then see for yourself (afterall its FREE! )". Basically for the same reason as above. And it doesn't make sense. And finally delete "If you can’t spare 30 seconds to complete a free survey/offer, then I am sorry you can’t have my premium eBook – as simple as that." This will shorten your page up a little and put the most important parts above the fold. You will probably want to make some additional changes after you redo it. It is kinda hard to tell without seeing it. Hope this helps..
when u say download free... atleast give one direct link to download! all ur download links are like this http://www.proanorexiatips.org/something-something.html instead atleast give 2-3 ebooks links like http://www.proanorexiatips.org/xyz.pdf so that people realise that we can really download something straight away coz seeing a link leading to html page generally makes one think that he will need to read more instead of getting wat he wants! also get some good pic at the top instead of those "very" skinny girls! [i dint like the looks of the site basically... its looking like those sites where they sell cds to earn revenue from adsense and stuffs like that]
The reason the download links look like that is because you have to fill out a survey form before you can download the book.
I think too you should change your title make it more attractive, also i think if you could just email your subscribers to read your ebook and give you a testimony, even for free products testimonials will help you get better CTR,