In referrals, let me know that about Performance on Network... Expected Revenue/Click: ***** Average conversion rate: ***** can u plz explain the above two conversion?
Expected Revenue is what you will get (expected) when someone click on the ads. In this case it gets 3 points out of 5, which is quite good. Average Conversion Rate is the click converts in a sell (or something similar) for the Advertiser. Here it gets 5 points out of 5.