plz explain Google Analytic's New Update - GDPR

Hi Guys,

In the April month (around 12th-13th April) Google emailed their Google Analytics customers with a long email about GDPR and data retention controls. I tried to know about this update but i could not understand it in a satisfied manner.



Can anyone explain it in simple and easiest way?

Google Analytics New Update - GDPR

Google Analytics introduces data retention controls


Thanks

 

The due date for General Data Protection Regulation (GDPR) compliance is May 25, as well as it enforces rigorous brand-new EU data protection regulations pertaining to consumer data defense that companies need to abide by or face rigid fines. GDPR makes every effort to develop a brand-new requirement for consumer data right, triggering lots of companies to clamber in altering their policies and also facilities to conform.
GDPR impact was embraced by the European Parliament in April 2016, efficiently changing information security criteria from 1995 that several take-ups into consideration obsoleted. All 28 EU participant states should abide by the arrangements constantly. The effect is beyond Europe, also. American business, as well as various other abroad organizations, will likely customize their European method. Each an Egg record, 85 percent of American firms see themselves as a downside to European business with the execution of GDPR.if you want to read about GDPR:http://www.elsner.com/how-gdpr-impacts-on-different-businesses/.Also if you want any help regarding analytics and technology just contact us:http://www.elsner.com/contact-us/