How do you decide whether to go for a singular or plural form of a keyword for your new domain? What is your thinking process? is for example dogsfood better than dogfood or vice versa?
In that case, I would go to Google Adwords keyword tool and check which one of those has most searches monthly
My simple methode, just go to google.com and type the keyword, google will now which one is most searcher, plural or singular, after that I can make decission which one is better.
dogfood is definitely better than dogsfood. It all really comes down to the name, eg. I would say Cars.com is better than Car.com, but generally singulars are better & worth more. All really depends on the name.
I suppose that there are many words that are more often typed in as plural. people search for hotels, computers, pencils, etc.