I debate this in my head quite a bit. Google sees having an "s" at the end of a word different to no "s" e.g. American Express Credit Card or American Express Credit Cards. My previous thought was to target the Plural Credit Cards - Now I am thinking that general people would be looking for a credit card not many of them - What are peoples thoughts on this? Which way to you tend to target?
Thanks Anghus - I do - but in very competitive keywords you wont have much luck at getting number 1 for both of them - rather number 20 for both more likely. Really I am asking what is the research on "s" in Google - do people use the plural form more or non-plural
try plural.... b'coz there is also a chance to come your site "without s", but if you are targeting "without s" then there is no chance to your site "with s"
Thanks for input - I appreciate both your comments - I currently am ranked 2nd page for both plural and the non plural terms - around 11th - For me I find that if you are not in the top few listing - then the traffic your receive is greatly reduced. Therefore I want to target one or the other and go for a top 3 spot. Maybe I am just dreaming that I can get it - Will be testing over the next week.
It sure possible! Just use the time, and what ever you do, Don't do change the text from your site. Create an other page where you target both of the KW.
Yeah - everything is possible - I like the idea of creating 2 different pages for s and non-s and have thought about this one, just have to be careful about content duplication and the pages going supplemental on Google for it as they are very similar and also the affect that it could have on other engines. I already sort of have this going - Do you know of any good sites that give stats on actual searches with or without the "s" ?
Personally I'd try and see how well the competition is doing for both. I mean, in this case both keywords plural and singular are going to be searched for A LOT. So getting on top in either of them is going to be well worth your effort. So try for the one where the people just above you aren't as well optimized for.
Google recognizes that singular and plural essentially are the same, i wouldn't worry to much about it look at http://www.google.com/search?hl=xx-klingon&q=credit+cards&btnG=GoogleDaq+yInej wikipedia shows up 3rd even though the title and url use the singular. Notice also that the singular is in bold meaning that google believes its a match.
Why don't you use a keyword research tool on those specific phrases? Then you don't have to worry about making a blanket statement that will be wrong much of the time.
why capital? Engines like Google do not care about capitals? same results for: American and american even when you do a search for the "American" G convert that into all lower caps as can be seen in their statement: "Results 1 - 10 of about 655,000,000 for american" Cheers David
If you can use both - use them, if you cannot then plural is definitely better, except of cases, when there are no plural variants of your keyword (or just few of them) shown by keyword tools.