Hmm I guess you just started work on it. I would add a background other than just plain white. Throw some advertising to your margins. I did click on a few of your google ads and browsed through them for a bit, make sure your clicks looked legit.
You have a default template, you should try to get a unique template something that will work well with your site. You should try to break up the text into paragraphs to make it legible.