Lot's of stuff to look at. Took me a while to take it all in. I'd like to see your credentials and quality seals up higher rather than at the bottom of the page. Your rotating graphic should be of featured products and take you to a link when clicked on.
if you create online store your website must look like business website your site more good if you now use msn for your customer service chat you can use free online chat software you can search on google for that Livezila is free online chat software