Here are 4 basic ways to improve your site: 1)Avoid Bad Coding: Basically Search Engines crawl through web sites by analyzing the website sites code. The idea is to make html error free so that these it can crawl flexibly and index every page of a website. Having errors could mean that your entire site does not get indexed by the crawl, and ultimately that can be effect on a website page rank. 2)Relevant Keywords: Specific keyword get less competition. This allows sites to have an easier time ranking, and a better position in the search engines. 3)Smart Keyword Placement: The keywords should be in the web pages body, but avoid over density of keyword. 4)Get Inbound Links Always try to use regular link and avoid paid link backs as well as too many reciprocal links.
You need to focus on quality content, relevant content, a solid high quality back link campaign that includes relevant, contextual and high PR links with a good link diversity.