Hi friends, I am start doing the SEO for my company. i want to know that what is meant by google AdWord and Adsense. And what is difference between two of them.
Adwords = you pay them Adsense = they pay you. if you're considering it alongside seo, you want adwords. You also don't want to even start to think about doing anything in adwords until you've read EVERYTHING that Google produces on the subject, because if you don't even know what it is, you can lose an awful lot of money.
although i am using adsense for sometime now, i have quit using adwords because i lost lots of money owing to lack of knowledge. so please be aware of this thing
Google adwords gives you knowledge about the importance of keywords. You can come to know which keyword is important by knowing its search volume. Example: Consider 2 keywords : 1) tax problems 2) tax problem Suppose "tax problems" search volume is 1000 and "tax problem" search volume is 800. This means many visitors are searching with phrase "tax problems". So we should give priority to keyword "tax problems" and try to bring our website on top for the keyword with higher search volume.
Through the adwords you can make a regular search engine campaigns, or you can make content campaign (you can do both in the same campaign, but its NOT recommended). The content campaign puts ads in web sites that got google ads on. You pay google for each click. some of the money that google earns from the content campaign they give to the web site owner, which the ads in his web site were clicked. This is the adsence. However, if the company that you are working with is big, you shouldnt use adsence. They will only loose money (UNLESS their goal is not selling). Oded Frommer <a href="http://www.PerformanceRevenues.com">Web Marketing</a>
You have a website and wanted to promote it by showing ads in another website ------> Adwords ( you pay to google) Now, you have a website and want to make money by displaying ads in it ---------> Adsense ( You earn money)
I used AdWords to get my blog to be recognized and now I use AdSense to get my reward. I offcource did intensive SEO campaing but nevetherless.