Please review CMS Medical Supplies, it specialise in suppling first aid kits. I have just changed the design, so your suggestions will be highly appreciated. Thanks
The overall design and color choice seems good. One thing I did notice is that the pictures are not very clear. You may be limited by what your vendors supply but press them for high res pictures. Still needs some SEO work. I see that you have keyword rich content on the front page but you need to carry that over to the category pages. You might also want to link those homepage keywords to their product pages. I did not see any Alt Tags on the photos yet and you do not have many keywords yet (yes I know Google does not use them but others do). Overall a really good start. Good luck.