Hi All, I have started a new website on offbeat travel locations in India. Now, Google recommends me to use "recommended ad formats" but they are too big and bright and doesn't go with the theme of my website. I have put them for now but I want to know how much difference does it make?? Will it be better if I only use "Link units" between my posts? Link for my website - http://traveloffbeat.in Thanks in advance
You don't have to use google ads in your website. Otherwise you may get some other customized sizes with the color of your theme (or what you prefer). I would not use an ad that doesn't blend well with my site.
Those are just 'recommended' formats, not compulsory ones. So relax and use the ones that suit you best. Nice content there on your site.
I think the way I saw just now looked perfect. Blended in well, and I even almost clicked it thinking it was content from your website.
You can fully customize every color in your adsense ads from the text to the background. Use an on screen color picker and you can match the ads exactly to your sites