You guys are the experts so I figured I'd ask you for some insight on this situation. So I'm promoting a computer game guide niche via an Ezine article which links back to my website. My Ezine article was on page one for a couple of months for the keyword I was targeting, now I'm on page two and I noticed an articlesbase article is now outranking me for the same term. I'm at the bottom of page 2, he's maybe position 3 or 4 on page 1 on Google. I checked his backlinks to see what he was doing that put him ahead and I come to find he has about 20 links showing for that article versus my 30. Upon a closer look, roughly 1/3 of his links are from articlesbase (I have several from Ezine), but 2/3 of his links are from random websites which allow you to put together a profile and he's basically created the same profile at these random websites which have NOTHING to do with the gaming niche. On these profiles it's completely empty save for the bio section where he simply loads them with tags/hyperlinks featuring keywords linking back to his articlesbase articles. These profiles are on websites ranging in theme from a GM car fansite to a Susan Boyle site to an Ecommerce site to a small mammal website. He's copied the same formula over and over, open a profile, load it with links in the bio section, move on to another random website and do it all again I don't know what's more ridiculous - that he's doing this in the first place or that it seems to be working to giving him near the top slot in Google. I'm ashamed to admit that I copied his strategy at least on the more generic websites and created a profile or two of my own, but how is this "method" of link building working to the point where Google's like... "wow those are some quality links, have a first page listing"...?
Sounds like the other person has been using 'backlink packets' to some good effect. There is no 'rule' to say that backlinks to your site have to be from related content sites. Also, it is better to have backlinks from lots of different sites rather than the 'several' you have at Ezine. Have you had a look at the PR of the sites where the other person has created their bio? Often you can find sites to link to that have high PR - 7, 8 and upwards - so again that adds more 'authority' to your site when you have a backlink with them. You could also try looking at the other person's use of LSI keywords in his article - could be that they have written it to incorporate all the LSIs that Google loves to see in relation to the target keyword which has also helped get him to a high position on Google.
Thanks for the response. What do you mean by backlink packets first off? Is this like he possibly paid for a link package and someone else is creating random backlinks for him? Yeah I guess it's not that crazy what he's doing and I've heard about registering at different forums, I just always heard people advise me to stick with relevant forums and sites. I haven't had much experience with seeing it actually in action before and it just seems so dirty and wrong and ridiculous all at once. I guess it's just me wanting the world and Google to have more integrity. He seems to be opening one new profile per day... I'm very curious to know why he picks the sites he does. I mean, Susan Boyle? And LSI meaning similar synonym kind of words. Like stock software/stock program intertwined in the article?
Yes you must stick to niche but their is no harm if you can get links from good ranking sites without looking to niche too . Sometimes this happens in google and I have also noticed that . But always remember to get links from old sites and never keep posting on new sites . Because if you try to get back links madly than it can create trouble in future also . If few of them go dead than you have to work again . So keep working on good and reliable sites .
By 'backlink packets' I was referring to offers you can see on various internet marketing forums where people have done the research and found a whole load of sites with a high PR where you can post your link in the bio or somewhere else on the high PR site and get a nice anchor text backlink to your site. These backlink packets tend to be sold many times over - the same links to loads of different marketers - so their long-term effectiveness could be debatable, especially if moderators/webmasters of those sites see a mass of new people registering on their sites; sometimes they ban new registrations after a while. However, for an initial short-term boost in site rankings it can be useful to use these profile links. As for the Susan Boyle site, I totally understand how you might feel that it's dirty and wrong - and absolutely agree with you about how ridiculous it is, but a couple of the websites I saw relating to her both have a PR of 6, so if you can get an anchor text backlink on sites such as that, then I suppose it's fair game. As for LSI, a great tip I found is to go into the Google keywords selector tool (use the original interface) and enter your target keyword as normal. After the initial list of results you will see a heading saying "additional keywords to consider - sorted by relevance" and these are keywords that Google would expect to find in a site relative to your keyword. By incorporating those additional keywords - preferably in the order shown on GKT - and in a way that makes reasonably good reading for the human reader - you will be serving up just what Google wants. Another way of finding additional relative LSI keywords is on the Google Wonderwheel tool.
That's what I call hustling, ha. You gotta pick up your game, just because you have 30 keywords doesn't mean squat. I could have a website with 5 keywords and still outrank you. Its like pokemon.
Like Pokemon? Perhaps you would care to expand on this enlightening marketing strategy for those of us who are so uninitiated?