This site has recently undergone an overhaul as the core business has shifted to wholesale electronics. New advertising has been run (mostly through Adwords) in just small amounts over the last week. Roughly 300-400 visitors have passed through during this partial rollout. Conversions have been modest, to say the least, and I'm most concerned about anything which may be breaking the spell of customer confidence. If anyone can give their appraisal of the overal design and any flaws which may be costing sales, it would be much appreciated. Please check my shopping cart and checkout system, if possible (I don't expect you to actually complete any transactions) and give me an indication if it is too complicated or seriously flawed enough that it might cost sales. Currently, the site is powered by the Zen Cart shopping system and utilizes a PayPal Premier Business account for transactions. All images have been optimized for faster load times (the homepage was recently clocked at 6 seconds/56K). Thanks, guys.
I would not order, when it comes to larger ticket items I need a BBB approval or some other e-commerce type of security seal. Also, I like to know something about the company, location etc...
All I see is tiny text when I open the page. That always turns me off. There is nothing to grab my attention. I am not going to read all that. Off I go to next site in the SERPs. I agree with rhinoplayer in regard to buying big ticket items online. I will not purchase anything big ticket or not from a source I can not validate in some way. Good luck, Shannon
I was concerned from the beginning about the font size. I have genereally used Arial 10pt. in the past. But this shopping cart template is set to a default 9pt. and I'm concerned that others may have trouble reading it. I've lived with it for three weeks now and am accustomed enough to it that I couldn't decide whether it would be a problem. Does anyone else feel the font size is a problem? As for the consumer references, that's a very good point. I let a BBB membership lapse a year ago and am wishing I could have it back now. I do have records with ePublicEye and the Safe Shopping Network, but I think I'd have to update those from the site's prior incarnation to apply. Is it worth it? Are there other consumer protection agencies I might join (I do recall that BBB Online requires $500 up front for a year)?
I should add. I noticed the text on the left colum because it jsut seemed all bunch together and "blaH"
Kinda like his post, lot's to read and then nothing! I can't find a link to do a review! Dude seriously, get a book on writing copy.
I didn't realize we could post the URLs in the message body, my fault. Oh and thanks for the totally useless crack about ad copy. I'm glad you are able to provide me such constructive and useful criticism. http://www.earthprofit.com