Website is http://www.boyerboat.com Please review and let me know what needs to be changed. Thank you in advance!
I think your design seems a bit old. Almost every area need some "design upgrade". Also, maybe you can make put hot products in the place of the boat image.
Sorry to say, its a bit of a mess really. Not a real good idea to stick a totally different font in much bigger letters next the logo for starters. Its very old school looking as the above poster mentioned, it has no call to action either. Further, you need to sort the navigation much differently. For instance, http://www.boyerboat.com/index.php?c=335&x=Kayaking From a graphical perspective your layered navigation is invisible. I didn't even realize it was there. Everything being blue is part of the issue. There is no visual separation of the site elements at all. hope that helps, Nigel
The website looks quite imressive ... good colors and styles ... it is a good choose of the blue color for boot website. I like the structure, bt I think the links from the left side looks a little bit massive I would change it! IMHO
Does anyone know how hard it would be to purchase a theme like this http://www.templatemonster.com/magento-themes/33651.html and customize it for Associate-O-Matic?
The site looks professional. The only thing is the BoyerBoat.com logo looks amateurish. I would replace that.
I agree with the above posts and I think I can summarize by saying the content is excellent. Designwise, I think the layout is okay, and technical navigation is probably good but you may need to rethink your fonts and colour scheme. Think your your target market. Are these high end boat s and boat accessories? Look at how other similar sites present themselves to their target audience. Best of luck with the site! Hope you sell a lot!
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The design of the shop looks out of date. This navigation is very widely used previously, but now looks irrelevant.
Hate to say it, but the design is REALLY BAD! You need to hire a professional designer. Look for a more modern design. You can find inspiration here - scrnshots.com/tags/ecommerce . Also you should create a better product description page. There is a lack of info when it comes to each product.
Thank you everyone for all of the comments. I knew the previous design was outdated and I really wanted to give it a fresh new look so I am working with a professional designer to have a new layout done within the next 2 weeks. It is going to look a ton better than before and here is the first draft for the new design. It is a rough draft so just a basic start to it, but looks better than the live site at the moment. http://imageshack.us/f/691/quickdraft.png/