Please review my website

I started by looking for a newish, unpromoted site that I'm working on



Your tool didn't check to see if I'd added a complete url and therefore screwed up it's check and I'm left with data like this in your site.

back to the homepage - it's not immediately clear what the site is for - general reviews? industry specific?
When I read a review I don't get any context - for instance when I had a problem with HP in India years ago I couldn't get anyone at HP in NZ to help because the NZ company didn't have any formal links with the Indian company. So your review of a company might bear no relevance to how it operates in my region.

Lets take McDonalds as an example



If I open their site, copy the url and paste it in the search bar so that I can "Search for websites" I get this



but I get sensible results if I search for just the word "mcdonalds"

Taking a smaller, local business, if I search for them on Google I can see that there are 73 reviews - how are you going to compete against Google to ensure that your site has the same market penetration?


If you can't compete then your site is relegated to a link farm - used by people spamming links or people wanting to vent to anyone who will listen.



You don't appear to have a spam filter like akismet on the site - so you need to decide how you are going to tackle such blatant spam.

If I want to know more about Jace there's no way of knowing if his opinion is trustworthy. No links out to social media, no gravatar, no country, no age etc



You need to chuck an s onto the end of the "5 check" when the count is more than 1.
You show a pie graph, what other info goes in there - and what has he actually checked.