It's the default theme that Wordpress gives with each new install. I would suggest you to use a unique layout and a good theme if possible. There are tons of free themes out there for specific niche. I would also suggest the following few things: 1) Use a logo. It's always to create a brand. 2) Work on backlinks. 3) Have you checked for the latest Google Search Algorithms. Make sure you get maximum points when it comes to search results listings. 4) Get a new theme/template. 5) Put an order form or a shopping cart system if possible. 6) Tired enough to write "About us" page? Hope it's useful.